An iPad application for the sales associates to showcase and sell graduation products through a secure checkout experience.
I spoke with ~20 sales team members ranging from associate level up to senior level and mapped out my findings.
A brain dump of learnings, app features and functionality
I do this because it helps me take a wholistic and systems view to the problem. It allows me to wrap my head around the user's mental models, objects, and terminology.
Planning out the IA, experience, and considering the entire system. I reviewed and refined this a few times with sales team members and other stakeholders.
Playing around with ideas and testing with users. I started to sketch out some of the experience using pen and paper. This allowed me to really think through the experience and the system before getting lost in the finer design details.
Sketching is fun but at the time I was also making use of Balsamiq. I transferred some of my sketches over to Balsamiq while also refining the experience. The digital wireframes were what I tested with sales reps.
Last but not least, a sample of UI
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